Insights from brain to behavior
Are you curious whether your communication toward your clients is comprehensible and effective, or how they experience your product? We at Attention Architects aspire to help you with answering these questions. With both innovative and scientifically proven methods, such as eye-tracking and various other biometric measurements, we tap into conscious and unconscious behavior of your target audience. We provide valuable insights and recommendations to optimize the communication toward your customers and the experiences they have with your products or service.
How do we add value?
Tapping into the unconscious mind
We make 95% of our decisions without awareness. A lot of consumer research still uses traditional methods such as surveys and focus groups, which only expose the 5% of our conscious decisions; only the tip of the ice berg! To obtain a better view of the subconscious processes that underly our decisions, Attention Architects mainly uses biometrical measures such as eye movements, heartbeat intervals, galvanic skin response,and brainwaves. This allows us to determine how your customer experiences your product, and which of its aspects makes them decide whether or not to buy it.
What attracts one's attention?
How is your information processed?
Which factors influence behavior?
Which experiences do you invoke?
Scientific research outside of the lab
Visual market research is often still conducted in labs using computers. Results obtained in such synthetical environments often have limited predictive value for how people behave in realistic situations. To improve this predictive validity, we perform research in natural environments. Based on the insights of our research and our directly implementable advice, you can improve the communcation toward your clients and their experience with your service or product.