How does your audience experience your product or service?
We are here to help you find out. With innovative and scientifically proven methods, we are able to assess conscious and nonconscious behavior, helping us gain valuable insights for potential optimalisations that enhance the attractiveness or conspicuity of your product.
Why not just ask them?
Surveys and interviews are still the most used methods to assess people’s opinions and experiences. Even though they can deliver valuable data, the given responses are likely subject to one or more response biases. Moreover, these introspective methods only assess one’s conscious experiences, but can’t tell anything about subconscious reactions to your product or service.
How we obtain our insights
Our recommendations are always centered around data. Besides surveys, we use a variety of other methods to collect the required data, which we process using techniques originating from cognitive neuropsychology.
People often don’t tell what they really think, or do what they say. Physiological responses are less ambiguous. Most people are not capable of consciously regulating their bodies’ reaction to an external stimulus. That’s why we use various biometrical measures to uncover how someone really experiences something.
Large-scale online behavioral tests
Behavioral tests deliver insights based on implicit measures such as reaction times or accuracy scores. We use these types of tests at a large scale in an online setting, enabling many people to participate on their computers at home. In a short period of time, we collect statistically sound data for thorough evaluations of your target audience.
What we can do for you
With our research we can contribute knowledge about your target audience in various areas of interest. How does your audience experience your products, and what drives them to their decisions to buy or not buy them? These are all valuable questions to answer if you want to determine the optimal placement and presentation of your products.